HK ATV

Asia Television Limited (traditional Chinese: 亞洲電視有限公司; pinyin: Yàzhōu Diànshì Yǒuxiàn Gōngsī) was Hong Kong's first television station under Rediffusion. It was bought out, renamed and restructured to "Asia Television Limited" in 1982. Today ATV is one of two free-to-air broadcasters in Hong Kong, the other being its arch-rival Television Broadcasts Limited (TVB). It operates eight channels: the 24-hour Home channel, which broadcasts in Cantonese, the 22-hour World channel, which broadcasts primarily in English, the 24-hour satellite channel ATV Home (America), which accessible in North America via satellite in Cantonese, and five digital DMB-T/H channels: the 24-hour news and finance news channel, the 24-hour sports and infotainment channel for man, His TV, the 24-hour lifestyle infotainment channel for woman, Her TV, the 24-hour documentary channel Plus TV, and a two-hour high-definition channel. In 2002, ATV gained approval from China's State Administration for Radio, Film and Television to beam its two channels to the Guangdong Pearl River Delta region. ATV has also established a close relationship with Guangdong TV to ensure their stable cooperation in programme productions, advertising and sales. ATV has received numerous awards for its programmes. One of its successes is the local version of Who Wants To Be A Millionaire (百萬富翁), a game show originally launched in the United Kingdom in 1998. In 2001, ATV bought the production rights for the Hong Kong market, and subsequently enjoyed an upturn in its viewing figures. TVB responded by producing similar game shows.